JCM lovers... It's that time of year for a discount! Our flash summer sale is on for this week only and its a perfect excuse to give in to tempation and treat yourself before those well earnded holidays! Be the first to pop on our wesbite or come into the studio to get up to 40% off on all our Toquilla Blaze panama hats. Especially with the tennis coming up its and ideal time to grab a hat that'll shade you from the sun and make a subtle statement on your days out. Pippa Middletons hat of choice is none other than the JCM Pippa World Traveller, what will yours be? But be quick it's a flash sale so all stock will be gone by Friday 6th July!